The hustle is real and it’s all worth it 🙏 #smallbusiness #hustleisreal #hijab #muslimowned ♬ Deserve You - Justin Bieber Overnight and with one viral video, the Saleh’s gained over 50k followers and one million views, so the couple decided to use their life savings to launch Lala Hijabs – and use TikTok as their main source of marketing. “When people began asking where we got from, we decided to hype up the business before we even began forming it-and people loved it and anticipated the huge launch!” The couple began designing cute tie-dyed hijabs just for fun and sharing them on the app-and before they knew it, they were blowing up. Like many people, Sana and Will Saleh started Lala Hijabs after losing their jobs during the pandemic-and like everyone else in quarantine, decided to join TikTok. This has been especially true ever since Kim and North Kardashian started sharing videos of Andrea’s slimes on her Instagram! That’s PR that most small businesses dream of. One follower even commented that getting one of Peachy BB’s slimes was “like trying to get Jordans.” You guys always good questions! Ask me more in the comments 💕 next slime restock: Friday at 7pm EST 🎉 #foru #peachyslime #storytime #tutorial #howto #recipe #diy ♬ Spongebob Tomfoolery - Dante9k Remix - David Snell Posting regular videos about the slime-making process, answering followers' questions, playing with slime, and experimenting with new scents and textures, Peachy BBs is now so successful that their slime drops tend to sell out in minutes. With the main account boasting 4.7 million followers (and a side account with over a million), Andrea and her small team have mastered the art of the TikTok slime account. Slime shops are everywhere on TikTok, but few have blown up like Peachy BBs. In the year since launching Enchanted Scrunch on TikTok, Dasha’s oversized and unique scrunchie brand is now a six-figure company with over 170k followers. Before TikTok, we got around two orders a week, then once we started around 100 a week, now we also do TikTok Lives nearly every day and get almost 500 orders a week!” Since then, TikTok has become Dasha’s main marketing tool, and around 90% of her overall sales are now made through the video-sharing platform, with a further 10% coming from Instagram and Pinterest.

“It was two months later, got 15k views, and I got 10 orders that first day! From then on, I got more and more views over time, reaching even 3 million views on a video.” Except I did and I am… #teenager #haterswillhate #shopping #hair #scrunchies #fypシ ♬ original sound - michelle 🧸 After initially promoting through Instagram, she started posting on TikTok. Dasha Derkach, Enchanted Scrunchįounder Dasha Derkach began her business, Enchanted Scrunch, a year ago because she wanted to provide a bigger, better variety of scrunchie designs. These nine success stories are all examples of how TikTok can make all the difference to your social media strategy. While many businesses use TikTok in their marketing, a handful of some TikTok case studies have really taken off, thanks to the app. They value authenticity and creativity and are more likely to support small business accounts that foster community and speak their language. While Boomers and Millennials historically lean towards Facebook, Instagram and Twitter, Gen Z are the original adopters and most prominent TikTok users. If you want to reach a younger demographic, TikTok should be made a priority in your social media strategy. Regardless of how many followers you have or how new your business is, every TikTok video has the ability to go viral. This is fantastic for small businesses because the app will most likely share your content with people who are going to be interested in your brand and content. Firstly, the app’s unique discovery algorithm learns what you like over time-meaning that the more you engage with its content through the For You page (watch, like, share, comment), the more of that content you will see. There are several reasons why TikTok is so great for small businesses. Why is TikTok so good for small businesses? Turning your brand into a TikTok success story.Why is TikTok so good for small businesses?.

App success story